Press Conference
Speaker: Supervisor Hilda Solis, Los Angeles County, 1st District
Sponsor Remarks: Nora Venegas, Director Federal Government Relations, Corporate Affairs, Tyson Foods
Corinthian
1:00 pm to 4:00 pm
Women’s Conference Registration
Galeria Foyer
7:00 pm to 9:00 pm
Opening Reception
Speakers: Marta Segura, Planning Commissioner, City of Los Angeles;
Nanette Barragán, Children's Advocate/Attorney
Emerald
Saturday, April 2
7:00 am to 10:00 am
Women’s Conference Registration
Galeria Foyer
8:00 am to 8:30 am
Ribbon Cutting Ceremony & Latina Exposition Opening
Tiffany
9:00 am to 3:00 pm
Latina Expo Open
Tiffany
8:30 am to 10:00 am
Inspiración Breakfast
Sponsored by: Walmart; Walgreens
Speaker: Assemblymember Cristina Garcia, California State Assembly, 58th District
Crystal Ballroom
10:15 am to 11:15 am
Building America with Latina Entrepreneurship and Business Executives
Sponsored by SER Jobs for Progress
As a critical workforce, Latinos have become the backbone to the success of our nation’s economy.
However, as invested contributors on the ground level, Latinas are underrepresented in higher-level
positions among spaces and companies of vast influence. This presentation will focus on the
importance of having diversity on all levels of the economy from community affairs, to small
business ownership to corporate America, the representation of Latinas is essential to the
advancement of Latinos as a whole.
Moderator: Elia Mendoza, LULAC Women’s Commission & Texas State Director
Presenters: Theresa Martinez, CEO, Los Angeles Latino Chamber of Commerce (LALCC)
Celeste Carrasco, Director of Public Affairs, AT&T
Wendy Ramirez, Founder and Designer, Intimalena
Maria S. Salinas, Chairwoman, ProAmerica Bank
Athenian
10:15 am to 11:15 am
College Readiness Tool Box for Parents
The (5) Conversational Phrases to Build Retention in College-Ready Students
To provide a toolbox of conversational phrases that can be used to aid parents/guardians to start the
conversation that builds college readiness and retention in their student. The intent is to help parents
gain insight as to how conversations or the lack of conversations can discourage college readiness.
It is sure to be a thought provoking session that will empower attendees to become advocates for
college readiness in Latino/Latina students.
Moderator: Elisa Tamez Rosales, LULAC Women’s Commission
Presenter: Maria J. Fernandez, MA., CollegeVISTA, CEO & Founder
Cordoban
10:15 am to 11:15 am
Building a Strong Community of Support among Latina Women!
Hosted by: Women's Global Leadership Initiative
The mandate for women’s leadership in the 21st century will bring forth women who represent
their communities, who are ready to mentor and create networks of women who support women.
The leader of tomorrow is conscious of her responsibility to others. She knows there is value in
sharing her story. She is compassionate, emotionally grounded, and proud to stand behind her truth.
It is important for women to learn to support one another and recognize that by sharing knowledge
through positive collaboration, we are able to develop common goals and create a culture of support
that can foster necessary change. Building a sense of responsibility towards other women serves to
inspire women to engage in building solid relationships that can seem intimidating. Learn how
beliefs and inherent behaviors interfere with building healthy relationships with other women, and
identify what interferes with building community. Recognize how we perceive ourselves in
relationship to other women and how cultural influences often shape our behaviors and
expectations. WGLI is dedicated to creating a global community that turns away from the
competitive mindset that is counterproductive to finding solutions for our communities.
Moderator: Yvonne Gonzalez Duncan, LULAC Women’s Commission
Presenter: Diana Ruiz, Founder, Women's Global Leadership Initiative
Corinthian
10:15 am to 11:15 am
Ensuring Access to Medicines for All Latinos
Sponsored by: Pfizer
Access to medicines is a cornerstone of Pfizer’s commitment to health care. For more than 25
years, Pfizer has offered prescription assistance programs to help eligible patients get access to their
Pfizer medicines. Today, this assistance is provided through Pfizer RxPathway®, which helps
eligible patients get access to their Pfizer medicines by offering a range of support services,
including insurance counseling, co-pay help, providing Pfizer medicines for free or at a savings,
and more. During the past 5 years (2011-2015), Pfizer has helped more than 2 million patients
receive over 25 million Pfizer prescriptions for free or at a savings. Despite making great gains in
access to health care over the last two years, Latinos continue to have the highest rate of uninsured.
The presentation will familiarize LULAC leaders with Pfizer RxPathways and other industry
patient assistance programs so that they can help members of their Latino communities who may be
uninsured or underinsured get access to medicines they may need.
Moderator: Roy Cosme, President, Arcos Communications
Presenters: Gary Pelletiers, Senior Director, Corporate Responsibility, Pfizer Pathways
Moroccan
11:30 am to 12:30 pm
Improving the Path to Homeownership for Latinos
Latino spending power is said to be on the rise, however the rate of Latino homebuyers is virtually
at a standstill. Many Latino families continue to face challenges as they make the transition from
renters to first time homebuyers. Limited access to affordable housing and adequate housing
education and counseling continue to be a roadblock for many Latinos in the path to
homeownership. LULAC strives to make homeownership accessible for all Latinos. Guest speakers
will discuss the efforts put forth by the represented government agencies and local community
organizations to open the path for first time homebuyers. This workshop will examine the ongoing
intervention efforts to help borrowers sustain homeownership and reinforce their financial security.
Additionally, participants will receive information on local resources in the community to assist
with making their dream of owning a home a reality.
Moderator: Gina S. Nova, LULAC Women’s Commission
Presenters: Lourdes Castro Ramirez, Principal Deputy Assistant Secretary, HUD
Beatriz Olvera Stotzer, CEO, NEWCapital
Corinthian
11:30 am to 12:30 pm
The Basics of the Deferred Action for Childhood Arrivals (DACA)
This session will provide attendees with a brief overview on DACA. Items to be discussed during
the session include the following:
· What is DACA?
· Who is eligible?
· What documents are needed?
· What people can do to spread the word about the program?
· Resources
Moderator: Regla Gonzalez, LULAC Women’s Commission
Presenter: Martha Ruch, Equal Justice Works / Emerson Law Fellow
Asian Americans Advancing Justice | Los Angeles
Athenian
11:30 am to 12:30 pm
Empowering Latinas through Careers in Media
Media plays a major part in U.S. society and is hitting a cross-road with the rising Latino
population and the growing influence of Spanish language networks in the U.S. While the U.S.
Latino population grows and evolves, has the TV and media world evolved at a similar pace in its
depiction of Latinos and inclusion of Latinos as decision makers in the media world? This
discussion will explore the hardships of representation and opportunities women of color face when
exploring careers in media. From journalism to acting we will discuss the process of starting careers
in the field and breaking barriers in existence.
Moderator: Inez Gonzalez, Director, Latino Communications Initiative, CSU Fullerton
Presenter: Vannessa Vasquez, Actress, East Los High
Danielle Vega, Actress, East Los High
Rocio Prado-Kissling, President, ThinkLatino
Cordoban
11:30 am to 12:30 pm
Lideres Latinas: Promoting Latinas in Public Service
As the Latina/o population is growing and soon to be the majority population, it is imperative we
become more organized and trained in leadership development and understanding the importance of
influencing the decision making institutions and processes impacting the daily lives of our familias.
This can only be successful by organizing, training and mobilizing our communities to be ready to
step up and assume leadership positions in public service. This workshop demonstrates organizing
techniques and offer helpful ways in which to position Latinas in public service and leadership
positions.
Moderator: Linda Montellano, LULAC Women’s Commission
Presenters: Patricia Roybal, New Mexico House of Representatives, District 13, LULAC National Treasurer
Teresa Acuña, Director of Policy and Leadership Programs, NHLA
HOPE Representative
Moroccan
11:30 am to 12:30 pm
Reproductive Health Access, & Politics: What's At Stake
Sponsored by: Planned Parenthood
This workshop will provide an overview of current issues and trends impacting reproductive health
care access. We'll discuss what "defunding" Planned Parenthood really means, what TRAP laws
are, and what's at stake right now at the US Supreme Court. This will also be an opportunity to
learn more about the services Planned Parenthood provides, and how you can be an advocate for
women's health.
Moderator: Edna Canino, LULAC Women’s Commission
Presenters: Diana Stevens, Planned Parenthood
Claudia Estrada, Planned Parenthood
Grecian
12:45 pm to 2:00 pm
Women Lideres Luncheon
Sponsored by: The Coca Cola Company; Ford Motor Company
Featured Speaker: Councilwoman Nury Martinez, Los Angeles City Council, 6th District
Keynote Speaker: Congresswoman Loretta Sanchez, U.S. House of Representatives, 46th Distric
