The Unidos Por Impacto Hunger Relief Campaign
LULAC is uniting with Constellation Brands and Promotores Unidos USA on a $250,000 hunger relief campaign that will reach several of America’s largest cities where Latino communities have suffered economically, in addition to some of the highest rates of impact from the novel coronavirus. The Unidos Por Impacto Hunger Relief campaign features artists brought by Promotores Unidos USA to help increase awareness and extend the Latino community’s gratitude to millions of people working daily to keep the country going during COVID-19. The artists would provide recorded messages of encouragement to the community, including reminders on the importance of wearing a mask and social distancing.
The Unidos Por Impacto Hunger Relief Project includes New York City, Dallas, Houston, Miami, Chicago, Bakersfield - Tulare, Los Angeles and the San Francisco Bay Area. The full $250,000 donation from Constellation Brands will be distributed across these areas to help ensure food security in vulnerable Hispanic communities.
Recipients can apply for gift cards which they will be able to cash for food items at tiendas, supermercados and bodegas in their communities. The campaign will also help boost local economies for neighborhood businesses hurt by the pandemic. The project kicks off Saturday, September 5th, and will continue for two months through Thursday, October 15th.
Individuals can apply by texting the code word "IMPACTS" to 52886 and filling out the promptings via text message. Para aplicar en español, envía "IMPACTO" a 52886.
Unidos Por Impacto Hunger Relief Campaign is proudly supported by: