LULAC Celebrates Hispanic Heritage Month With Educational PSA as Part of Cox Partnership

September 22, 2011

Contact: Paloma Zuleta, pzuleta@lulac.org, (202) 812-4477

On Demand Will Feature Content and Public Service Announcements That Serve the Hispanic Community

Washington, D.C. - As part of its long-standing commitment to bridging the digital divide among minority communities and its national partnership with Cox, an educational PSA developed by LULAC will benefit from $500,000 worth of broadcast time. LULAC’s PSA, designed to raise awareness of the importance of Internet access in a child’s education, will highlight that 77% of teachers K-12 assign homework that requires Internet use. The PSA will run throughout the year.

“We are proud of the partnership with Cox Communications and its dedication to providing Internet, phone and television service to the Latino community,” said LULAC National President Margaret Moran. “Our goal is to empower our communities with Internet access for important tasks such as school work, job training, job searches, managing money and English language courses.”

LULAC and Cox Communications have joined forces to ensure that during Hispanic Heritage Month, content featured On Demand will celebrate the culture and contributions of Hispanics by highlighting culturally relevant programming, as well as, airing a PSA that raises awareness of how important the Internet can be to a child’s educational success.

“Cox is deeply committed to offering a rich diversity of educational and entertaining programming, such as the influential and award-winning selections that celebrate Hispanic heritage,” said Bob Nocera, director of new video services at Cox Communications. “It gives our customers an opportunity to revisit favorite titles, or explore a new genre of programming, with the convenience of On Demand.”

“Hispanic Heritage Month is a time to honor the many contributions that Hispanics have made to the fabric of this country, said Brent Wilkes, National Executive Director. “A wealth of Hispanic-themed programming will be made available to digital cable customers and LULAC encourages everyone to learn more about the history, struggles and successes of important Hispanic figures featured in many of these shows.”

About LULAC: The League of United Latin American Citizens, the oldest and largest Hispanic membership organization in the country, advances the economic conditions, educational attainment, political influence, health, housing and civil rights of Hispanic Americans through community-based programs.

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