LULAC Brings Campaign For Hunger Relief Across USA To New York City

Nation’s Leading Latino Civil Rights Organization Joins with Promotores Unidos USA to Help Latinos Hard Hit by COVID-19

Washington, DC - The League of United Latin American Citizens (LULAC), in partnership with Promotores Unidos USA, today announced it is bringing to New York City its $250,000 hunger relief campaign funded by Corona and Modelo beer brands. The campaign has already reached several of America’s largest cities where Latino communities have suffered economically, in addition to some of the highest rates of impact from the novel coronavirus.

"I am so proud to work alongside LULAC, beloved beer brands Corona and Modelo, and various organizations who share the common values of giving and social responsibility. This is the time to show solidarity and support to those who need it the most during frightening and uncertain times," said Pedro Zamora, President of Promotores Unidos USA.

The Hunger Relief campaign partner in New York City is the Mexican Cultural Expressions National Society (MECENAS), a non-profit organization created in 2015. Its mission is to create activities dedicated to the preservation and continuation of the Mexican culture. The organization has taken an active role assisting the Latino community during times of natural disasters and crisis. “MECENAS recently conducted a city-wide food drive during the COVID-19 pandemic working alongside community members,” says Hesy Landesbaum, MECENAS President. “Entrepreneurs and committed institutions delivered assistance to more than 12,000 families. Food was given directly to families, especially those with children, those who have suffered the loss of a loved one, or who have been ill or unemployed. Our help is particularly targeted for those who are not eligible to receive funds from the US Government,” adds Landesbaum.

“LULAC is proud to be part of a wonderful partnership with some of the most well-known brands in the world as well as beloved entertainment giants in music today,” said Sindy Benavides, Chief Executive Officer of LULAC. “Our one goal as a team is to help bring sorely needed food to the tables of as many of the nation’s essential workers in our communities as possible. While others are working day and night to find a vaccine against COVID-19, LULAC is hard at work with Corona and Modelo beer brands and Promotores Unidos USA to do everything we can to bring meals to the families most affected.

"Latinos in New York were the first and among the hardest hit in one of the worst epicenters of the pandemic in the U.S.," says Ralina Cardona, LULAC National Board Member and Vice-President for the Northeast. "Yet, our families are resilient and their love and support for one another is helping to get us through. Still, our community needs assistance to recover, not a handout but a hand up, economically and with the other vital resources including access to health services, education for our children and care for our seniors. In the meantime, projects like Unidos Por Impacto are a Godsend and we are thankful for those who are making it possible," she adds.

The project was created by Promotores Unidos USA and the Corona and Modelo beer brands with the assistance of the ROOX Agency and seeks to impact the most vulnerable. The Unidos Por Impacto Hunger Relief campaign features artists brought by Promotores Unidos USA to help increase awareness and extend the Latino community’s gratitude to millions of people working daily to keep the country going during COVID-19. The artists would provide recorded messages of encouragement to the community, including reminders on the importance of wearing a mask and social distancing.

Partner stores in the campaign have included: La Michoacana Meat Market, Dallas and Houston, Texas; Cermak Produce, Super Espiga, Chicago, Illinois; Numero Uno Market, Los Angeles, California.

Together, the Corona and Modelo beer brands have contributed $250,000 to the national Unidos Por Impacto Hunger Relief campaign, which is going directly to relief efforts supporting families in disproportionately-affected Latino communities in eight major metro areas across the country.


The League of United Latin American Citizens (LULAC) is the nation’s largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with 1,000 councils around the United States and Puerto Rico, LULAC’s programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit

About Promotores Unidos
Promotores Unidos is a national non-profit organization that consists of members of the top Latin Music performers and talent managers who represent over 95% of Spanish speaking groups and artists that perform throughout the U.S., Mexico, Latin America, and Europe.

About Corona and Modelo Brands
The Corona portfolio and the Modelo brand family are brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. The Corona brand is the #1 most loved beer brand and has been the #1 imported brand family of beer in the U.S. for more than 20 years. As the #1 imported beer in the U.S., Modelo has been bringing distinctive high-quality beer to people ever since it was born in 1925 in the small town of Tacuba, Mexico.

About ROOX
The ROOX Agency (ROOX) is a leading Hispanic Marketing and PR firm in the United States which specializes in reaching the 40 million Latinos of Mexican descent in the country. Clients include political candidates, non-profit organizations, healthcare facilities, adult-beverages, professional sports, the automotive industry and various entertainment, artists and music performers. For more information, visit

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