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Juan Proaño

Chief Executive Officer, League of United Latin American Citizens (LULAC)

Juan Proaño

Juan Proaño is an entrepreneur, technologist, and business leader who is active in civic affairs, social impact, and politics He has served as the League of United Latin American Citizens (LULAC) Chief Executive Officer (CEO) since November 2023. As LULAC’s CEO, Juan oversees the day-to-day operations at LULAC, identifies strategic growth areas, and works to amplify the organization’s advocacy initiatives and action-oriented programs.

Juan is the co-founder of Plus Three, a Technology company serving nonprofit, advocacy, membership, and political organizations. Founded in 2002, Plus Three has raised more than $500 million online and delivered over one billion emails for its nonprofit clients.

In his two decades of entrepreneurship, Juan has founded and managed three companies in the technology sector and generated more than $400 million in revenue for his businesses, which have operated throughout the U.S. and Latin America. In 2015, Juan was invited to be part of the first class of Latino-owned business leaders to participate in the Stanford Latino Entrepreneurship Initiative (SLEI), a program designed to help Latino-owned businesses scale to $1 billion in revenue. Juan also started a program at Plus Three to develop the capacity of Latino nonprofits across the country by providing $250,000 one of in-kind services.

Juan has been recognized for his pioneering work in technology and online fundraising fields. He has been featured in Time Magazine for his work with the DNC and has been recognized by the United States Hispanic Chamber of Commerce (USHCC) as one of the top 100 Latino CEOS. Active in civic and community affairs, Juan has been a bridge builder between various underrepresented communities. An example of this has been his work at the NAACP, where he worked alongside its prominent leadership as the first Latino on the CEO Advisory Committee; led the Hurricane Katrina campaign which raised $2.6 million in less than 30 days; worked on the Voting Rights Reauthorization Act; and the capital punishment campaign to save Stanley Tookie Williams's life which garnered over 100,000 petition signatures, two monumental records for the NAACP at the time.

Juan is a graduate of Borough of Manhattan Community College (BMCC) and attended City College (CUNY), a proud husband and father of three children, Lola, Penelope, and Oliver who resides between Miami, Florida, and Washington D.C.