Madeleine F. Wallace, Ph.D.

CEO, Windrose Vision

Madeleine F. Wallace, Ph.D.

Dr. Madeleine F. Wallace is a recognized expert in government accountability, program evaluation, and organizational transformation. She is an author, investor, and founder of multiple companies, including Windrose Vision.

Windrose Vision specializes in helping organizations turn ideas into strategic actions by unlocking the power of data-driven decision making and fostering an adaptive culture. As the organizations are going through earth-shattering changes due to digital technologies, Windrose Vision uses Dr. Wallace’s framework to work with organizations to formulate and implement their digital transformation strategies.

Dr. Wallace has developed and applied frameworks and cutting-edge methodologies to measure the impact of biomedical, DEI, STEM, behavioral, and social services programs for clients including businesses, foundations,nonprofits, and government agencies such as the National Institutes of Health (NIH), and the National Science Foundation (NSF).

As a former Director of Evaluation and Performance for the Office of the Director at the NIH, Dr. Wallace led evaluations to determine the effectiveness of high-profile biomedical programs and advised the NIH Director and leadership on program improvements. Under her leadership, the Office of Evaluation and Performance strengthened the capacity of the 24 institutes and centers to measure the impact of NIH programs and initiatives.

Dr. Wallace is a seasoned trainer in strategic planning, cost-benefit analysis, performance measurement, and research methods. She earned her Ph.D. in Sociology with a concentration in Demography from the University of Tennessee. She has also participated in several programs including the National Hispana Leadership Initiative Fellows program at the Harvard Kennedy School, Goldman Sachs 10,000 Small Businesses’ Entrepreneurship program at Babson College, and the Latino Business Action Network (LBAN)’s Business Scaling program, a collaboration between LBAN and the Center for Entrepreneurial Studies at the Stanford Graduate School of Business.

Dr. Wallace emigrated from Peru to the United States to pursue her education. All her family lives in Peru. She is married to Stephen Wallace, and both enjoy traveling.

Panel Information

Wednesday, MARCH 8, 2023

11:10 AM EST

Your Stories Are Our Stories: Historias Compartidas |

Latinos account for 20% of the population, yet are disproportionately underrepresented in certain sectors (e.g., media and the federal workforce), and over-represented in others (e.g., agriculture, construction, and service sector industries). As we inch closer to becoming the majority demographic by 2050, it is imperative that whatever walk of life we come from – we feel empowered to tell our story. This panel will highlight three LULAC leaders in their own right, and their poignant life journeys that led them to advocate for our 65-million-person-strong familia.

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