LULAC Virtual Summit 2021

Xochitl Leon, Senior Vice President, Head of Talent Acquisition National Partnerships & Programs, Wells Fargo

Xochitl Leon

Xochitl Leon is Senior Vice President, Head of Talent Acquisition National Partnerships & Programs. In this role, Xochitl leads strategy and program management of professional organizations to improve brand employer awareness and ultimately drive a more diverse workforce.

Xochitl joined Wells Fargo June 2005. In her most recent role as Hispanic Segment Strategy Leader, Xochitl was responsible for understanding the financial needs of the Hispanic community from deposits to wealth building, in order to drive market share, revenue growth, and brand preference for the corporation. She developed business and marketing strategies and drove key initiatives across diverse consumer segments.

Prior to this role, Xochitl was the Head of Marketing & Analytics for Global Remittances Services, a consumer payment service to fifteen countries in Latin America and Asia. Before joining Wells Fargo, she led market research, economic forecasting and consulting at Standard & Poor’s DRI and CB Richard Ellis.

Xochitl is a Senior Executive Leader Fellow at Management Leadership for Tomorrow (MLT). In 2017, the Hispanic Association on Corporate Responsibility (HACR) recognized Xochitl as a Young Corporate Achiever. She is also a HOPE (Hispanas Organized for Political Equality) Leadership Institute alumna.

In her community, Xochitl co-founded a nonprofit LISTAS to encourage and motivate Bay Area middle and high school students to enter STEM and business careers, diversifying early talent pipeline. She currently sits on the board of the Hispanic Scholarship Fund’s San Francisco Advisory Board, and is on her second term serving on the California Board of Accountancy to protect consumers of California. Other past local community leadership includes participation in Oakland Unified School District Facilities Commission and serving on the board of local high school charter, Arise.

Xochitl is a graduate of Wellesley College where she double majored in Economics and Latin American studies and earned a Master in Public Policy from Harvard University.


Panel Information

Thursday, September 2

12:15 PM EST

National Stage: Diversity, Equity & Inclusion: Why Latina Representation Matters

We are not a monolith! Latinas have embodied diversity of thought, actions, and interpersonal exchanges and continue to show great strength alongside our non-Latina peers. Our experiences as women of color help strengthen our companies when we are employed in executive and senior management echelons. Representation matters, but we want more: equal pay for equal work in all fields; in the office, in the state house, and in the White House. Learn more about the achievements and experiences of Latinas at work in this relevant panel discussion.

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