Nissan and League of United Latin American Citizens Partner to Educate Communities About Financial Literacy

March 5, 2010

Contact: Lizette Olmos,, (202) 365-4553 mobile

Free “Fast Track to Financial Literacy” Program at Nissan Dealerships

FRANKLIN, Tenn. (Mar. 5, 2010) – Nissan North America and the League of United Latin American Citizens, LULAC, the largest and oldest Hispanic civil rights organization, announced today they will host interactive financial literacy workshops at Nissan dealerships in Miami and San Antonio.

During each one-hour “Fast Track to Financial Literacy” workshop, participants will learn important everyday skills on how to budget and manage their credit as well as the ABC’s of buying a new or pre-owned car. Following the program, there will be a community festival open to the public. Attendees will enjoy free food, entertainment and the opportunity to win prizes. Financial literacy information will be distributed throughout the event.

“It is important that the Latino community is educated on financial literacy,” said Rosa Rosales, LULAC National President. “For Latinos, financial education is an especially important subject because many remain disconnected from mainstream financial institutions in the United States, and experience with financial tools is essential to long-term economic growth, prosperity and wealth.”

The “Fast Track to Financial Literacy” program is a continuation of Nissan’s outreach to the Hispanic community which focuses on three pillars: education, environment, and humanitarianism. Nissan and LULAC have been working together to develop community-based programs to address the needs of Hispanics to ensure that the nation’s largest minority group has the knowledge to stay financially competitive.

“Nissan shares LULAC’s priority on promoting financial literacy,” said Stephanie Valdez Streaty, Senior Manager, Philanthropy and Diversity Communications, Nissan North America. “We are excited to partner with our Nissan dealerships to deliver this important information to the Miami and San Antonio communities.”

Individuals who attend the workshop will receive a high-value, car-buying incentive from the dealership and everyone will be eligible for a chance to win gas cards and laptops equipped with budgeting tools throughout the community festival.

The events will take place at the following locations:

Date: March 7, 2010
Workshop: 11am-Noon Festival: Noon-3pm
Maroone Nissan of Miami
* Media Set-Up at 10:30am
3345 SW 8th Street
Miami, FL 33135

Date: March 13, 2010
Workshop: 11am-Noon
Festival: Noon-3pm
Ingram Nissan
* Media Set-Up at 10:30 am
6990 NW Loop 410
San Antonio, TX 78238

For additional information, please visit

The League of United Latin American Citizens, the largest and oldest Hispanic membership organization in the country, advances the economic conditions, educational attainment, political influence, health, housing and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils nationwide.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at and

Stephanie Valdez Streaty
Nissan North America

Vanessa Flores

Lizette Jenness Olmos
LULAC National

Amanda Keammerer,
LULAC National Community Relations Coordinator & Program Associate
202-423-8013 (contact for program logistics)

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