LULAC and Sherwin-Williams Partner to Provide Facelift to UMOS Latina Resource Center in Milwaukee, Wisconsin

March 28, 2014

Contact: Paloma Zuleta, pzuleta at, (202) 812-4477

Milwaukee, Wisconsin – As part of the 2014 LULAC National Women's Conference, LULAC and Sherwin-Williams will be brightening up the community by painting the United Migrant Opportunities Services (UMOS) Latina Resource Center. Sherwin-Williams has donated their time, manpower, and supplies to help restore a critical asset to the Milwaukee community. The UMOS Latina Resource Center provides domestic violence support services that are specifically geared to Hispanic women.

"We welcome the partnership with Sherwin-Williams to revitalize the UMOS Latina Resource Center which provides critical support services for those who are victims of domestic abuse," said LULAC National President Margaret Moran. "The partnership not only serves to create awareness of the issue of domestic abuse, but also revitalizes a safe haven where women can access the resources they need."

The UMOS Latina Resource Center provides comprehensive, culturally and linguistically supportive services and advocacy to adults, youth and children impacted by domestic violence and sexual assault. The culturally and linguistically specific intervention and prevention programs, outreach efforts, and community presentations have impacted the lives of adults, youth and children.

"The UMOS Latina Resource Center is here for our families and for our community and the new paint will provide the warm environment which our clients need and deserve as they start their journey of healing. We are grateful to Sherwin-Williams and to LULAC for this contribution because we know the positive effects that the face-lift will have on our clients," said Mariana Rodriguez, Program Manager of the UMOS Latina Resource Center.

"We are proud to participate in revitalization projects for nonprofit organizations like the Latina Resource Center which provides comfortable, safe environments for its clients and staff. As part of National Painting Week, more than 1,400 Sherwin-Williams stores are recruiting employees and volunteers to work with organizations across the United States to brighten up their communities by undertaking revitalization projects," said Jason Riveiro, multicultural manager at Sherwin-Williams.

Domestic violence is a serious issue that effects all women. In addition to working with Sherwin-Williams on the UMOS Latina Resource Center project, the LULAC Women's Conference is hosting workshops that specifically focus on this critical issue. By providing greater awareness on this issue, LULAC hopes to improve the lives of individuals who are victims of domestic violence.

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