LULAC Partners with Cable Industry to Pay Tribute to Influential Hispanics with On Demand Programming

September 13, 2012

Contact: Paloma Zuleta, pzuleta@lulac.org, (202) 833-6130 ext. 103

Throughout Hispanic Heritage Month, LULAC is again partnering with the cable television industry to pay tribute to the powerful and positive influence of Hispanics in America by shining a spotlight on compelling Hispanic-themed programming and movies. This is the second year for the partnership’s Hispanic Heritage On Demand initiative.

“The Hispanic community in the U.S. consists of a multicultural people that have diverse political and religious views,” said LULAC National President Margaret Moran. “Although we celebrate our culture every day, Hispanic Heritage Month is significant because it calls upon the Hispanic community to share our culture and rich traditions with the entire country. We are proud of our longstanding partnership with the cable industry because it provides an opportunity to share positive images of Latinos and allow viewers to watch compelling stories that tell the history and celebrate the many contributions Latinos have made.”

The programs run the spectrum from biographies of influential Hispanics and Latinos who have triumphed in the entertainment industry; their struggles during the civil rights movement, and the many culinary contributions Hispanics have made to influence a diverse nation. During Hispanic Heritage Month, culture-hungry viewers can visit here to hear a special message from LULAC National President Margaret Moran, further explore the cross-section of On Demand programming offered, engage in discussions with others, and support Hispanic Heritage Month On Demand by “liking” the page.

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The League of United Latin American Citizens (LULAC) is the nation’s largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with 900 councils around the United States and Puerto Rico, LULAC’s programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit www.lulac.org.

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