LULAC Kicks Off Campaign For Hunger Relief Across USA

Nation’s Leading Latino Civil Rights Organization Joins with Promotores Unidos USA to Help Latinos Hard Hit by COVID-19

Washington, DC - The League of United Latin American Citizens (LULAC), in partnership with Promotores Unidos USA, today announced a $250,000 hunger relief campaign funded by Corona and Modelo beer brands that will reach several of America’s largest cities where Latino communities have suffered economically, in addition to some of the highest rates of impact from the novel coronavirus.

“LULAC is proud to be part of a wonderful partnership with some of the most well-known brands in the world as well as beloved entertainment giants in music today,” said Sindy Benavides, Chief Executive Officer of LULAC. “Our one goal as a team is to help bring sorely needed food to the tables of as many of the nation’s essential workers in our communities as possible. While others are working day and night to find a vaccine against COVID-19, LULAC is hard at work with Corona and Modelo beer brands and Promotores Unidos USA to do everything we can to bring meals to the families most affected.

The project was created by Promotores Unidos USA and the Corona and Modelo beer brands with the assistance of the ROOX Agency and seeks to impact the most vulnerable. The Unidos Por Impacto Hunger Relief campaign features artists brought by Promotores Unidos USA to help increase awareness and extend the Latino community’s gratitude to millions of people working daily to keep the country going during COVID-19. The artists would provide recorded messages of encouragement to the community, including reminders on the importance of wearing a mask and social distancing.

"I am so proud to work alongside LULAC, beloved beer brands Corona and Modelo, and various organizations who share the common values of giving and social responsibility. This is the time to show solidarity and support to those who need it the most during frightening and uncertain times," said Pedro Zamora, President of Promotores Unidos USA.

Partner stores in the campaign include: La Michoacana Meat Market – Dallas and Houston, Texas; Cermak Produce, Super Espiga – Chicago, Illinois; Numero Uno Market – Los Angeles, California.

Together, the Corona and Modelo beer brands will contribute $250,000 to the national Unidos Por Impacto Hunger Relief campaign, which will go directly to relief efforts supporting families in disproportionately-affected Latino communities in eight major metro areas across the country.

“Our brands have an established history of giving back to the communities where we live and work, including initiatives like this one that provide support for our bar and restaurant partners and their employees,'' said John Alvarado, SVP, Brand Marketing Beer Division, Constellation Brands. “We are honored to have our Corona and Modelo beer brands contribute to the work LULAC and Promotores Unidos are doing to raise awareness of the devastating impact COVID-19 has on the Latino community and help provide direct relief to those most in need during this critical time.”

The Unidos Por Impacto Hunger Relief Project includes New York City, Dallas, Houston, Miami, Chicago, Bakersfield - Tulare, Los Angeles and the San Francisco Bay Area. The full $250,000 donation from the Corona and Modelo beer brands will be distributed across these areas to help ensure food security in vulnerable Hispanic populations. Recipients can apply for gift cards which they will be able to cash for food items at tiendas, supermercados and bodegas in their communities. The campaign will also help boost local economies for neighborhood businesses hurt by the pandemic. The project kicks off Saturday, September 5th, and will continue for two months through Thursday, October 15th.

To learn more or to apply for the gift cards, visit


The League of United Latin American Citizens (LULAC) is the nation’s largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with 1,000 councils around the United States and Puerto Rico, LULAC’s programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit

About Promotores Unidos
Promotores Unidos is a national non-profit organization that consists of members of the top Latin Music performers and talent managers who represent over 95% of Spanish speaking groups and artists that perform throughout the U.S., Mexico, Latin America, and Europe.

About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B), a Fortune 500 company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as the Corona and Modelo brand families and Pacifico. To learn more, follow us on Twitter @cbrands and visit

About ROOX
The ROOX Agency (ROOX) is a leading Hispanic Marketing and PR firm in the United States which specializes in reaching the 40 million Latinos of Mexican descent in the country. Clients include political candidates, non-profit organizations, healthcare facilities, adult-beverages, professional sports, the automotive industry and various entertainment, artists and music performers. For more information, visit

En Español