LULAC Applauds Expansion of TV Ratings To The Internet
June 11, 2012
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Ratings Are a Helpful Guide for Latino Parents on Appropriate Content for Children
Washington, DC –The League of United Latin American Citizens, the largest and oldest Latino membership organization in United States, expressed its support of the initiative announced this morning by NBC, ABC, CBS, Fox, Telemundo, Telefutura and Univision networks to expand the television ratings system to the internet, saying the move will have significant benefits for all families, and in particular, Latino families.
“This initiative acknowledges the increase of content being viewed on multiple platforms. Hand in hand with LULAC’s Cambia Tu Futuro commitment to broadband adoption for Latinos, we want to empower families with the tools to keep their families safe and make informed choices on content,” said Brent Wilkes, LULAC National Executive Director.
The LULAC leader added that the announcement has particular significance for Latino parents who, according to data released by the National Association of Broadcasters, are more likely to believe and use television ratings than white parents—7 percentage points higher.
We thank the networks and in particular long-time corporate partners, including Telemundo, Telefutura and Univision, who have made a commitment to ensure all Americans and in particular Latino parents will not be left behind in having access to the helpful rating system to make decisions on appropriate viewing content for children, LULAC National President Margaret Moran said.
The League of United Latin American Citizens (LULAC) is a volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with 900 councils around the United States and Puerto Rico, LULAC’s programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit www.LULAC.org