Media Diversity

he National Latino Media Council today released their Latino Television Study that challenges the Nielsen rating system’s approach to measuring Latino television viewership. The study, conducted by Rincon & Associates of Dallas, Texas, concludes that despite the growing Latino presence in the United States (currently at 39 million in the U.S. and 4 million in Puerto Rico, and with an estimated buying power of close to $653 billion, Latinos television viewers, especially those who watch English-language television, are severely undercounted by Nielsen Media Research.