Media Diversity

Nov 15, 2009

New Study Challenges Nielsen Ratings Of Latino Television Viewing

he National Latino Media Council today released their Latino Television Study that challenges the Nielsen rating system’s approach to measuring Latino television viewership. The study, conducted by Rincon & Associates of Dallas, Texas, concludes that despite the growing Latino presence in the United States (currently at 39 million in the U.S. and 4 million in Puerto Rico, and with an estimated buying power of close to $653 billion, Latinos television viewers, especially those who watch English-language television, are severely undercounted by Nielsen Media Research.

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