Leading Latino Organizations Launch New Coalition to Mobilize Latino Voters in Key Battlegrounds
Coalition will coordinate voter registration, year-round organizing, data-informed outreach, and trusted messenger programs, with Carlos Eduardo Espina serving as an ambassador
WASHINGTON, D.C. — Today, the League of United Latin American Citizens (LULAC), UnidosUS Action Fund, Mi Familia Vota, and Latino Victory announced the launch of a new coalition focused on mobilizing Latino voters in key battleground states and districts under one combined strategy. The effort will coordinate voter registration, year-round organizing, data-informed outreach, and trusted messenger programs in races that could decide control of the U.S. House and key state legislatures.
The new partnership is designed to address a long-standing gap in Latino engagement: programs that too often begin late in the cycle, use disconnected strategies, and fail to sustain relationships after Election Day. It launches amid rapid growth and continued underregistration in the Latino electorate, with 36.2 million Latinos eligible to vote in 2024 but only 53 percent registered, compared to 72 percent nationally.
“This coalition is built to deliver what Latino voters have long deserved: early investment, trusted information, coordinated strategy, and year-round organizing rooted in local relationships,” said Juan Proaño, CEO of LULAC. “Latino voters should not be treated as an afterthought in the final weeks before an election. Our communities are shaping the future of this country right now. They deserve more than last-minute outreach. LULAC is proud to bring nearly a century of civil rights leadership and community trust to this effort.”
The coalition will also work with Carlos Eduardo Espina as an ambassador. Espina, a nonprofit director, immigrant-community advocate, and bilingual content creator with more than 22 million social media followers, will help connect Latino voters with information about registration, participation, and the stakes of the 2026 and 2028 elections.
“Latino voters deserve clear and accurate information from trusted voices about the issues shaping their lives, their families, and their future. Powerful interests and extremist politicians are spreading confusion while working families are fighting to afford the basics,” said Espina. “I’m working with trusted community partners and this coalition to reach Latinos where they are, cut through the noise, and help turn real concerns into local, community-based action.”
The 2026 program will focus on more than 40 federal and state races across New Mexico, Arizona, Texas, Colorado, Pennsylvania, Iowa, Nevada, and Florida. The races were selected because Latino voters make up a decisive share of the electorate and recent margins were narrow enough for early registration, persuasion, and turnout work to affect outcomes.
“Latinos will decide who controls Congress, but impact at this scale requires sustained investment in the messengers our community already trusts. LULAC, UnidosUS Action Fund, Mi Familia Vota, and Latino Victory Fund each bring a distinct lane to this work, and together we are building the infrastructure to move voters around the priorities they are already organizing for — affordability, opportunity, health care, immigration, education, and safety. Together, we will work to translate trusted relationships into turnout, and turnout into power,” said Rafael Collazo, Executive Director, UnidosUS Action Fund.
With greater engagement, Latino voters are large enough to determine outcomes in some of the closest races in the country. In three Republican-held House districts expected to be central to the 2026 fight for House control, the combined 2024 margin was just 8,935 votes. The margin was 2,596 votes in Colorado’s 8th Congressional District, 799 votes in Iowa’s 1st Congressional District, and 5,540 votes in Pennsylvania’s 7th Congressional District. The Latino citizen voting-age population in those districts is over 124,000, many times larger than the margins in those races.
"Latino communities have too often been treated as an afterthought, contacted only weeks before an election and ignored the rest of the time. We are changing that by investing in deep organizing, trusted local leadership, and year-round community engagement rooted in real relationships. We know the most powerful messengers are trusted voices from within the community, which is why this work is being led by organizers, advocates, and leaders who understand the lived experiences of Latino voters. At the same time, we are combining people-powered organizing with innovative technology and AI-driven tools to reach communities more effectively, combat disinformation, and deliver culturally competent information at scale. This coalition is about building lasting power block by block, and neighborhood by neighborhood, so Latino voters are informed, mobilized, and ready to shape the future of this country in 2026 and beyond,” said Hector Sanchez Barba, President and CEO of Mi Familia Vota.
The coalition is already moving to build the coordinated Latino voter engagement infrastructure this cycle demands. Fully executing the plan will require a $29 million investment to reach 1.1 million Latino voters across 40 to 45 federal and state races, with resources supporting staffing, organizing, research, data, and coordination through 2026.
“In these challenging times, we cannot leave a single Latino voter unreached, nor take on the task of mobilizing over 36 million Latino eligible voters in silos. We need to unite as a community, and this coalition of national Latino organizations with local partners and boots on the ground is a game-changer that will help transform voter turnout. This is our moment to create meaningful change on key issues that affect our community and we cannot let it pass without action,” said Katharine Pichardo, Latino Victory President & CEO.
Work will begin immediately, with organizers building state teams, launching voter registration efforts, engaging community partners, and coordinating outreach across priority districts months before the usual final push before Election Day.
Press contacts:
LULAC: David Cruz, [email protected]
UnidosUS: Zoé Valentín, [email protected]
Mi Familia Vota: Rafael Benavides, [email protected]
Latino Victory: Maria R. González, [email protected]
# # #
The League of United Latin American Citizens (LULAC) is the nation's oldest and largest Latino civil rights organization. Founded in 1929, LULAC is committed to advancing the rights and opportunities of Latino Americans through advocacy, community building, and education. With a growing network of councils nationwide, LULAC remains steadfast in its mission to protect and empower millions of Latinos, contributing daily to America's prosperity.
The UnidosUS Action Fund is the advocacy and political arm of UnidosUS, the largest Latino civil rights and advocacy organization in the United States. UnidosUS Action Fund works to amplify the voices of Latinos on critical policy issues, including education, immigration, healthcare, and economic justice.
Mi Familia Vota’s mission is to mobilize Latino power, through year-round activation of the electorate, and investment in local infrastructure, to advance our community’s policy priorities. Mi Familia Vota is fighting for a future where Latino voices shape and advance policies that promote the health, safety, and prosperity of Latino communities across the country.
Latino Victory Fund is a progressive political action committee with the mission of growing Latino political power by increasing Latino representation at every level of government—from the school board to the Senate to the White House.